Designer Shoes

Life in Liverpool apparently had quite the impact on shoe designer and Surrey-girl Aruna Seth’s approach to her footwear. “The way the girls in Liverpool dress every day is amazing” she declares, sighting her time as a student of European Studies at Liverpool University as the first step on the road to fashion success. Anybody that is familiar with the designer’s work will agree with her statement that her shoes are “for for girls who like to be seen” – something she also attributes to the Liverpool attitude.

Designer Shoes

Of course, it wasn’t European Studies that got her where she is today; Aruna’s family has been in the shoe industry for four generations and, after a series of courses in footwear design in London, she too was ready to start her own label. Now in her third season, she seems to be loving her professional more than ever – admitting that she even wears her own shoes every day! “I wanted to make women’s so I could wear them myself”, she was noted as saying – which sounds fair enough to me!

Although her designer shoes are worn by the likes of Lucy Jo Hudson and Paris Hilton, Aruna says she wants “all girls to aspire to my shoes. I’ve had people running up to me on the street to comment about them because they’re just so wow and that’s what I absolutely love.” Admittedly the fashion industry is the only place you can get away with calling something “just so wow” – but luckily for Aruna, when her mouth starts walking she lets her shoes to the talking.